I’m going to reiterate what a lot of people are saying here but please have actual models for your shoes! Especially the more expensive shoe brands like Steve Madden, Joseph, IRO etc.

Whenever I do a search I am constantly seeing products pop up again and again on later pages. I'd like to see each one only once. Also, I'd like to see more items on a page, at least 100, without having to click 'next'.

It would be cool to receive some gifts/freebies/presents for big purchases. Maybe some small things like a trending t-shirt, a make up bag, lip balm, sunnies, etc (little novelty things with practical use) Could be a cute little incentive for people to purchase more ;)

(French and Scandinavian brands tend to fall in this category)

Clothing:
Cos
& Other Stories
Everlane (Ethical and cool brand!)
Toa.st clothing (really great natural fibre clothing)
Arv design (Nordic capsule brand, really cool)
House of Dagmar
Filippa K
Elka (ultilirian)
Samsøe & Samsøe
Won Hundred

Only Menswear (something much more modern and cool than standard T-shirts/collared shirt and surf shorts):
Our legacy
Han Kjøbenhavn
CMMN SWDN
L’Homme Rouge
Tonsure clothing

Undergarments:
The great Eros
Eres

Others:
Mismo (luggage)
Vivien Frank (jewelry)
Miansai (jewelry)

On websites like asos, when your size isn't available for a certain product, you have the option to give your details (size and email address) and they will notify you once it has been restocked.

Give you store credit for providing feedback

When I received a bag from sportscraft, they had a separate removable piece that had the old shipping label on it. all I needed to do was remove the slip of paper inside and the old label was gone. The Iconic should implement this as your regular stick on label is very hard to remove and I end up taping a ton of masking tape over it.

I realise even when it’s sometimes listed on the website it’s not listed on the app.

Garment composition
Garment care
Lined or unlined
Sheer or with slip included

Please also list the WEIGHT for rolling luggage bags.

50 dollar voucher for customers who have their birthdays. OR ORDERS ACTUALLY GETTING DELIVERED TO LOYAL CUSTOMERS

Or at least make it 60 days, going from 100 to 30 is such a huge jump. The 100 day free return policy is what set The Iconic apart from every other retailer, and offered so much peace of mind when shopping online.

More Sandro, The East Order, By Johnny, and other unique yet high quality work appropriate clothing. Some of the clothing you claim to be work wear are not work appropriate at all. At least not in the professional world. Maybe as a clothing retailer or a waitress but not for a doctor.

Please get a model for Love Stories lingerie. They look so good in theory I want to see what they look like on an actual person.

Have sales available to members only for a couple of hours before public. To give frequent shoppers/members a better chance to purchase items first.

Please have pictures of every shoe on models! Shoes look completely different off vs on - and sometimes not a "good" different 😅 And it's hard to tell just from photos of the shoe!

Have items that have been on sale for a while and are now offered at a clearance rate

I would shop more! You used to have so many now they're so rare and rarely go over 10%

Have more 24 hour flash sales

It would be great to know where each item is made so consumers can support locally made products.