Please let us filter options OUT, instead of only in. I am sooooo sick of seeing maternity options and plus size options when I am only wanting to shop for regular sizes. It just wastes our time and makes it harder to find what we want.

As part of the review, if you could have a scale where customers could rate whether items run small, true to size or large (especially with shoes).

I would love to be able to shop the entire look without wasting hours searching through pages trying to find the components of the outfit on the model.

Would like to see a few different sized models for each clothing item,

On each item of clothing there should be at least 3 different sized models wearing actual items.

Eg / an size 8 / 12 /14 & S / M / L
with actual measurements of clothing. Eg/ Bust 51cm & length 52cm & waist 50cm 😀

We can't work out the length and fit of tops if the models have the top tucked into their skirt/trousers/shorts in every single photo!
For example, I might want a longer length top, but you only show it tucked in so it might actually be cropped and there is no way to tell.

I wish that The Iconic would give points for each purchase (e.g. $10=1 point) and after 20 points (for example) you get a $20 voucher to spend!

Offer a credit note on your birthday.
Based on annual spend amount would vary.
5% of yearly spend?

Create or stock a range of clothing that is tailored to tall, curvy and petite sizes. Also categorise any brands whose clothing fits in to these categories (IE tall, curvy and petite suitable/friendly).

It would be nice if when you leave the app and you go back in, the page remains on the last page you left, rather am than refreshing.

Quite often I need to leave the app and go back to my search later. Unfortunately when I return I need to restart my search.

Please stock Kookai and Country Road products

It is so hard to find nice quality clothes for the over 40s. It would be great if The Iconic could offer a range for the older women.

Please have pictures of every shoe on models! Shoes look completely different off vs on - and sometimes not a "good" different 😅 And it's hard to tell just from photos of the shoe!

This is to prevent people who do not have excess to printers from having to go all the way to a post office and pull out their phones having close contact. All they need to do s to stick the return slip on and post it at a post box near by! Also please extend returns.

I liked the free next day delivery on orders over $50 as it's exciting to receive my items straight away, also I could order according to my days at home so I didn't have to worry about theft.

It's frustrating that a lot of the focus is on Atmos&here, Dazie, Dorothy Perkins, Cotton On etc. as these are very cheap and poor quality. It would be great to be able to filter these out easily.

50 dollar voucher for customers who have their birthdays. OR ORDERS ACTUALLY GETTING DELIVERED TO LOYAL CUSTOMERS