Apply discounts directly to account instead of sending out "discount cards" with ordered items. It would be beneficial to have any applicable discounts automatically deducted going to check out.

Use environmentally friendly packaging

I wish that The Iconic would give points for each purchase (e.g. $10=1 point) and after 20 points (for example) you get a $20 voucher to spend!

Would like to see a few different sized models for each clothing item,

On each item of clothing there should be at least 3 different sized models wearing actual items.

Eg / an size 8 / 12 /14 & S / M / L
with actual measurements of clothing. Eg/ Bust 51cm & length 52cm & waist 50cm 😀

Please let us filter options OUT, instead of only in. I am sooooo sick of seeing maternity options and plus size options when I am only wanting to shop for regular sizes. It just wastes our time and makes it harder to find what we want.

90% of people are 12 and above you promote far to many brands that do not even go over 12 - 14 that can crush self confidence and when arrives is never the size it says. Sizing charts need to be accurate.
Stop excusing brands for people too small we are woman not children.

Auto sizing

As part of the review, if you could have a scale where customers could rate whether items run small, true to size or large (especially with shoes).

We can't work out the length and fit of tops if the models have the top tucked into their skirt/trousers/shorts in every single photo!
For example, I might want a longer length top, but you only show it tucked in so it might actually be cropped and there is no way to tell.

I would love to be able to shop the entire look without wasting hours searching through pages trying to find the components of the outfit on the model.

For your devout shoppers, something like free shipping always for those who are loyal to you!

It would be great if the product descriptions were specific to the product. For example with sports bras, it’s really important to know if they will have enough support for running. The product descriptions on brand websites usually tell you this, but often the iconic will have a generic description about the brand. Alternatively you could have the option to sort by low, medium or high support.

There are so many designers who do not have the capacity to show their goods Australia-wide. Call out for those to show them their goods and if suitable, sell them on your website. We have some amazing home-grown designers. Show them.

Create or stock a range of clothing that is tailored to tall, curvy and petite sizes. Also categorise any brands whose clothing fits in to these categories (IE tall, curvy and petite suitable/friendly).

Shoes should be photographed while on models' feet for an idea how they would look on ours. Also since sizing is different across brands then info should be checked, as sometimes a size up is recommended by the brand and with online shopping matters a lot since some states don't have physical stores of the brands.

Hi - Every October is Indigenous Business Month and would really love to support more Aboriginal and Torres Strait Islander businesses and brands during this month. Would The Iconic be a able to do a feature on your website/app every October on which businesses, brands and products The Iconic has?

It is so hard to find nice quality clothes for the over 40s. It would be great if The Iconic could offer a range for the older women.