Have a size chart relating to the brand NOT a generic size chart...re
Generic size charts are not accurate. I find I have to go to the brand website for their sizechart. Also would reduce returns.

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Jarrod commented
I would also like to be able to save which sizes I prefer for a specific brand. Especially with shoes where some brands are true, others I may size up or down a half or full size. Then when I'm browsing it could auto select my preferred size or tell me my preferred size is out of stock.
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Vanessa commented
Having the size chart for the brand would greatly assist in selecting the correct size.
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Sharon Brett commented
Would save time when shopping and time when items have to be returned.
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Michael D commented
Proper size charts for different brands would benefit the company as well by reducing the need for returns for incorrect sizes and make the shopping experience even better by getting the right size the first time round.