Stock more chic minimalist brands like:
(French and Scandinavian brands tend to fall in this category)
Clothing:
Cos
& Other Stories
Everlane (Ethical and cool brand!)
Toa.st clothing (really great natural fibre clothing)
Arv design (Nordic capsule brand, really cool)
House of Dagmar
Filippa K
Elka (ultilirian)
Samsøe & Samsøe
Won Hundred
Only Menswear (something much more modern and cool than standard T-shirts/collared shirt and surf shorts):
Our legacy
Han Kjøbenhavn
CMMN SWDN
L’Homme Rouge
Tonsure clothing
Undergarments:
The great Eros
Eres
Others:
Mismo (luggage)
Vivien Frank (jewelry)
Miansai (jewelry)
Romee
shared this idea
Thanks for the feedback!
We love minimal design too. Your feedback is with our category buying team who are reviewing these options.
- THE ICONIC Product team
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Yvette
commented
Definitely & other stories!
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Anonymous
commented
It's the end of the year and only 2 brands here have been brought in so I'm guessing the others said no?
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Anonymous
commented
Yes! Would love to see "& Other Stories". They don't currently ship to Australia.
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Anonymous
commented
I’m especially interested in seeing the menswear lines as a lot of the iconic menswear are boring as ****. It’s either stiff preppy or beach bum surfer dude. I’ve never heard of the brands mentioned here but after looking them up I agree that they’d be a welcome sight, clean, cool yet still with a sense of sophistication even when mixed with more fun or “edgy” elements.
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Anonymous
commented
I would love to see cos!
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Anonymous
commented
The Rushing Hour - Australia based ethical minimal brand. similar to Everlane but a bit more edgy, cool and ethical with transparent fashion revolution coverage.
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Anonymous
commented
Good list. A lot of them I haven’t even heard of. Hope to see many of these beans next year.
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Anonymous
commented
Also 'Miss Crabb' falls under ethical/minimal/chic