Product suggestions for THE ICONIC

Have a great idea to improve your shopping experience on THE ICONIC website or app? Post it or vote on the ideas below and tell us what features we should build next!

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  1. Stock Boden

    Love to see boden brand available please especially for boys clothes aged 8+.

    1 vote

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  2. Issue discount codes that work on all items

    Discount codes don’t have exclusions and work
    on all items.

    1 vote

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  3. Price per Wears: An estimate of how many wears you'll get out of each product.

    When deciding on whether to buy a higher priced product or a cheap version, it would be helpful to see an estimate of how many wears you'll get out of it. This would also help reduce conflict at home when your loved one realises how much you paid for that gorgeous (but to some eye unremarkable) single source organic cotton t-shirt.

    1 vote

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  4. Same size influencer tries for me

    I could be matched with an influencer with the same measurements than me. That would help me pick the right item more easily and would be a great engagement opportunity

    2 votes

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  5. Stop sending me back to the home page when I leave the app and jump back in!

    It drives me crazy that I’ll be deep in the Iconic app, say scrolling through new arrivals etc, then briefly minimise the app to check a message and when I re open the iconic app I’m back at the home page and lost my place! This function is so annoying, I just want to pick up where I left off without having to re scroll through all the clothes I’ve just seen.

    48 votes

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  6. Have a filter for padded bikini tops

    For some of us, we have small ***** and to find padded bikinis can be tricky as we have to click in to each bikini and read the details section to find out if it’s padded or not. Having a filter for this will save a lot of time

    3 votes

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  7. Offer a mobile alterations service... Sometimes a quick adjustment would be great.

    Necklines, lengths and widths are not easy to judge unril you try something on.
    Returns and remote alterations are tricky too.
    Alteration services that come to you would be awesome.

    3 votes

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  8. Remove Cotton On & Missguided items

    These poor quality brands make the Iconic seem cheap and nasty. I liked that the Iconic was somewhere you could go to buy good quality garments.

    1,275 votes

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  9. Display sizes available

    Rather than having to click on an item to show what sizes are available, make this visible underneath each item. This will enable people to scroll through items a lot faster.

    3 votes

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  10. Search by style

    Such as casual, beach, office, boho, athletic ect.
    I want to search by aesthetic rather than scroll through millions of bike shorts when I'm trying to find something nice.

    3 votes

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  11. $25 off coupons

    I have received two $25 vouchers and when I tried to apply each one I was informed they were not valid. This has caused a loss of credibility re: The Iconic. Just not good enough. Also, can you improve the designs and quality of women's clothing? I find the Chinese stuff so boring and trashy.

    5 votes

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  12. Remember my filter preferences.

    Why do I need to switch to ‘newest’ every time I want to check what came in from my saved brands?

    2 votes

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  13. Please stop repeating items in a search

    I truly believe you will sell more items if you didn't repeat items in the search. There is sooooo much to go through and we just need to see what is genuinely there. Especially when I've clicked a link to view new items into store, I shouldn't see items that I've seen before. I don't have time to sit through over 1000 items.

    25 votes

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  14. Plus size models

    Have larger models, average size in Australia is 14-16, would like to see models of this size wearing clothes so we can compare properly. Get a better idea of what it would look like on a normal woman's figure.

    2 votes

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  15. Broader inclusivity in your thumbnails of products

    On your product thumbnails with models, include realistic depictions of varying age groups, body types, gender diversity and cultural backgrounds to represent the community as a whole in reality, and embrace inclusivity. I am a blue-eyed brunette caucasian of above average height and slim build, - I can see from the thumbnails that there are not enough varying groups being depicted. We need to be seeing more ethnic diversity but also older age groups and gender diversity and combinations of all these being included. More people can relate that way.

    1 vote

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  16. Plus size long swing tops. Boat neck line s

    Swing tops with simple boat or plain neck lines that are fitted under the bust and then swing out over large hips, so it is more flattering when one has a small waist but large hips. Needing the tops to be long and plain in colour. Not too busy up the top near the neck

    1 vote

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  17. More payment options

    Afterpay is only one if many options a 10 week option like Humm or geneopay would make me buy more.

    1 vote

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  18. Have better range of wide fit shoes

    My feet are fat! But I love shoes (especially sandals)
    Would be good to have more options for wide feet. So sick of buying shoes to find out my feet spill over the side or don’t even go into the shoe to start

    2 votes

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  19. Feature an Australian up and coming label monthly

    Featuring an Australian label monthly would be a great way to expose up and coming designers to the online market. This would be a way for Iconic shoppers to access new talent, explore ethical practices, support industry and young innovators.

    3 votes

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  20. Encourage reviewers to generally mention their body type when commenting on a products 'size detail'.

    Provides more credit to the reviewers opinion of products sizing (viewers are then not potentially misled)

    1 vote

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