reward responsible buying and help the planet
Iconic can make a difference to reducing waste, landfill and greenhouse gas from factory emissions by rewarding purchases of sustainable fashion. It could be a points system linked to 'considered' items, as well as items designed to be long lasting, less one-season fashion. They will probably be more expensive thus encouraging less quantity buying and more thoughtful shopping. Couple it with credits for Donate my clothes and Re-sell items programs and customers will have a very visible way of seeing their contribution to reducing global warming. The credit system doesn't have to be for buying more stuff it could be for a donation to an Iconic charity or cause, or from a limited range.
![](https://secure.gravatar.com/avatar/780469b40a7dfb95f1eb8cde51db66eb?size=40&default=https%3A%2F%2Fassets.uvcdn.com%2Fpkg%2Fadmin%2Ficons%2Fuser_70-6bcf9e08938533adb9bac95c3e487cb2a6d4a32f890ca6fdc82e3072e0ea0368.png)