reward responsible buying and help the planet
Iconic can make a difference to reducing waste, landfill and greenhouse gas from factory emissions by rewarding purchases of sustainable fashion. It could be a points system linked to 'considered' items, as well as items designed to be long lasting, less one-season fashion. They will probably be more expensive thus encouraging less quantity buying and more thoughtful shopping. Couple it with credits for Donate my clothes and Re-sell items programs and customers will have a very visible way of seeing their contribution to reducing global warming. The credit system doesn't have to be for buying more stuff it could be for a donation to an Iconic charity or cause, or from a limited range.