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Product suggestions for THE ICONIC

Have a great idea to improve your shopping experience on THE ICONIC website or app? Post it or vote on the ideas below and tell us what features we should build next!

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  1. 2 votes

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  2. Tiered loyalty program

    Create a loyalty program that rewards you based on how much you spend on the Iconic. So for example create a tiered loyalty program, similar to what Mecca have where you get different rewards depending on your spend level. I am a very avid shopper on the Iconic and have spent a lot of money over the years, but don't receive any additional rewards or benefits to someone who spends for example $50 on the site. Rewarding people based on their loyalty would be a great addition to the Iconic offering.

    17 votes

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  3. Loyalty points/levels

    Levels and perks based on spending, ideally one year retrospective

    2 votes

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  4. Host real world (actual) events around Australia. More virtual events too.

    Host real world (actual) events around Australia. More virtual events too.

    1 vote

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  5. Include "as worn by you" images to compare sizing.

    Include images at the bottom of the page from people that have purchased the item & tagged on IG, wearing it to compare how it looks on similar body types in non studio staged images.

    3 votes

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  6. Sustainable packaging

    Swapping out plastic for maybe mesh bag or at least a compostable one!

    2 votes

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  7. Describe fabric feel in greater detail

    I wish you could see how the material crushes, how it creases when sitting down and if it's the type of thing that will need ironing 3 seconds after putting it on. Also if the material is see through.

    4 votes

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  8. Best price guarantee.

    Price credit an item if found cheaper or goes on sale within a two week period after purchase.

    6 votes

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  9. Iconic look of the month

    Whereby customers send in looks they have put together during the month from pieces bought on your website. Great way for customers to get different styling ideas and it’s free advertising for the store!

    1 vote

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  10. I want to make a list of my "avoid" brands, just like my list of "favourite" brands

    The app has a "filter by brand" option which allows me to select all the brands in my "Your Brands" list. These are all the brands which I've +Followed in the past.

    Just like building a list of my favourite brands, I also want to build a list of my least favourite brands which I can use to omit those brands from my filter results.

    Right now to do this, I have to select all brands, then individually deselect the brands which I don't want to see. This takes me a couple minutes each time and usually the filter breaks…

    5 votes

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  11. 1 vote

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  12. user expertience on responsive view

    when looking at the overview page and clicking into view an individual item, would be great if by clicking back to go back to the overview page it took you back to the exact spot on the overview page your were up to

    2 votes

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  13. Plus Size Clothing

    More variety of plus sizing clothing including the clothes being worn by a true plus size model .

    5 votes

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  14. Australian Companies could be promoted individually.

    Australian companies could be promoted under an Aussie banner. This could highlight that smaller companies don’t have mass buying power to produce like multinationals. My favourite company is out of Melbourne. It costs a bit more but I’m paying for Aussies to be at work and smaller volumes of good quality clothes coming out of Asia.i don’t want mass produced gear. I can shop at the big retail stores for that.

    16 votes

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  15. Try and show all shoes and boots on an actual foot! It would be great to see boot lengths and how the shoes look in relation to a body

    Just reiterating what others have already said! Shoes often look completely different on and having them photographed on a person would be a huge selling point I think

    1 vote

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  16. You need a Virtual Digital Assistant

    A chatbot to answer simple queries that is available 247 and uses WhatsApp, google message or apple messages, Plus an integrated virtual assistant to be able to put in specific search criteria, check stock levels and not have to use the clunky, vague search you currently have. I work in CX and AI and you guys could do a lot to improve and it doesn't cost as much as you think. A good virtual assistant is like an extra team member and the concurrency is higher, CX goes up, ease of use goes up and less chats to have to…

    1 vote

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  17. Delete from range fast fashion brands

    Buy well, buy once with quality garments designed and produced ethically (doesn’t have to mean organic) that last longer than cheaper fast fashion items that end up as rags or in the landfill after six months.

    86 votes

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  18. stock more unisex items such as tracksuits, overalls coveralls and boilersuits

    stock more unisex items such as tracksuits, overalls coveralls and boilersuits

    1 vote

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  19. 2 votes

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  20. Use recycled plastic/packaging

    Change from plastic packaging to recyclable/biodegradable packaging

    100 votes

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