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Product suggestions for THE ICONIC

Have a great idea to improve your shopping experience on THE ICONIC website or app? Post it or vote on the ideas below and tell us what features we should build next!

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4842 results found

  1. 1 vote

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  2. user expertience on responsive view

    when looking at the overview page and clicking into view an individual item, would be great if by clicking back to go back to the overview page it took you back to the exact spot on the overview page your were up to

    2 votes

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  3. Plus Size Clothing

    More variety of plus sizing clothing including the clothes being worn by a true plus size model .

    5 votes

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  4. Have a loyalty/rewards/spend and save program

    Similar ideas to Country Road - spend and save, birthday rewards, $ voucher when you spend over a certain amount, anniversary voucher

    5 votes

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  5. Australian Companies could be promoted individually.

    Australian companies could be promoted under an Aussie banner. This could highlight that smaller companies don’t have mass buying power to produce like multinationals. My favourite company is out of Melbourne. It costs a bit more but I’m paying for Aussies to be at work and smaller volumes of good quality clothes coming out of Asia.i don’t want mass produced gear. I can shop at the big retail stores for that.

    16 votes

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  6. Try and show all shoes and boots on an actual foot! It would be great to see boot lengths and how the shoes look in relation to a body

    Just reiterating what others have already said! Shoes often look completely different on and having them photographed on a person would be a huge selling point I think

    1 vote

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  7. You need a Virtual Digital Assistant

    A chatbot to answer simple queries that is available 247 and uses WhatsApp, google message or apple messages, Plus an integrated virtual assistant to be able to put in specific search criteria, check stock levels and not have to use the clunky, vague search you currently have. I work in CX and AI and you guys could do a lot to improve and it doesn't cost as much as you think. A good virtual assistant is like an extra team member and the concurrency is higher, CX goes up, ease of use goes up and less chats to have to…

    1 vote

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  8. Delete from range fast fashion brands

    Buy well, buy once with quality garments designed and produced ethically (doesn’t have to mean organic) that last longer than cheaper fast fashion items that end up as rags or in the landfill after six months.

    86 votes

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  9. stock more unisex items such as tracksuits, overalls coveralls and boilersuits

    stock more unisex items such as tracksuits, overalls coveralls and boilersuits

    1 vote

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  10. Tiered loyalty program

    Create a loyalty program that rewards you based on how much you spend on the Iconic. So for example create a tiered loyalty program, similar to what Mecca have where you get different rewards depending on your spend level. I am a very avid shopper on the Iconic and have spent a lot of money over the years, but don't receive any additional rewards or benefits to someone who spends for example $50 on the site. Rewarding people based on their loyalty would be a great addition to the Iconic offering.

    15 votes

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  11. Offer more Oz-made, vegan-friendly, ethical, and sustainable products!

    More Australian-made, vegan-friendly, ethical, and sustainable products please! And create clear signage on product descriptions and search results so we can easily tell them apart from the rest.

    4 votes

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  12. 2 votes

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  13. Use recycled plastic/packaging

    Change from plastic packaging to recyclable/biodegradable packaging

    100 votes

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  14. Have loyalty program or birthday rewards

    The month of your birthday would be even better with an iconic gift voucher. A reward program would also be nice.

    7 votes

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  15. Increase use of diverse models to showcase products

    The Iconic should engage diverse models to showcase products that better reflect the customers it serves.

    1 vote

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  16. Showcase Australian Indigenous designers!

    Celebrate our talented indigenous designers showcasing their designs and bringing them into the spotlight!

    5 votes

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  17. Share my wish list with a nomination person.

    Allow my husband access to my Wishlist, so he could look at items I like for birthdays, Christmas etc.
    same for my teenage daughters to share with me, so when it gets to a special gift idea, I can see what they want.

    2 votes

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  18. 1 vote

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  19. VIP rewards program

    I’d like to see a loyalty program with unlimited express shipping as a reward when you hit a certain spend threshold

    83 votes

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  20. START A VIP REWARDS SYSTEM

    I find i tend to shop places like Lorna Jane,Guess,Nike etc via there online sites as i love the rewards i receive & i love shopping with you guys but if yous added a Rewards system i would definitly shop more threw The Iconic than what i already do,which is quite abit 😎 1 of my fav places to shop,Rewards would just add to the fun

    6,225 votes

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