Create a loyalty program that rewards you based on how much you spend on the Iconic. So for example create a tiered loyalty program, similar to what Mecca have where you get different rewards depending on your spend level. I am a very avid shopper on the Iconic and have spent a lot of money over the years, but don't receive any additional rewards or benefits to someone who spends for example $50 on the site. Rewarding people based on their loyalty would be a great addition to the Iconic offering.