Product suggestions for THE ICONIC

Have a great idea to improve your shopping experience on THE ICONIC website or app? Post it or vote on the ideas below and tell us what features we should build next!

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  1. Birthday reward

    Voucher for loyal customers birthdays

    32 votes

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  2. Enable customers to leave reviews on items purchased.

    As part of the review, if you could have a scale where customers could rate whether items run small, true to size or large (especially with shoes).

    4 votes

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  3. Go back to free express delivery

    Back to express delivery for over $50, it’s what always made me shop at iconic first

    132 votes

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  4. Offer Zip Pay as a payment solution

    Need Zip Pay as an alternative to AfterPay

    5 votes

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  5. Australian made or Australian materials or Australian manufacturing

    A little badge on the product page indicating it is Australian made, Australian manufacturing or Australian sourced materials in product

    57 votes

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  6. Discount codes, l

    Dont want to keep scrolling to see if code has expired ..

    2 votes

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  7. Same clothes multiple diverse models

    Show the same clothes on various models with differing sizes and physical ability. E.g. a low cut dress in a size 8 model looks very different on a size 16. Or a maxi dress hangs very differently on someone standing compared to someone sitting in a wheelchair.
    I understand not practical for all clothes, but it would be nice to see for some wardrobe staples like jeans, tshirts, tracksuits etc.

    7 votes

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  8. Show shoes on models so we can see what they look like

    Shoes on models so you can see what they look like on the foot. They often look totally different when you see them on.

    35 votes

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  9. START A VIP REWARDS SYSTEM

    I find i tend to shop places like Lorna Jane,Guess,Nike etc via there online sites as i love the rewards i receive & i love shopping with you guys but if yous added a Rewards system i would definitly shop more threw The Iconic than what i already do,which is quite abit 😎 1 of my fav places to shop,Rewards would just add to the fun

    6,117 votes

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  10. Show feedback on sizing

    Sometimes my normal size in a brand will run small or large..it is good to know what others think

    7 votes

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  11. $20 birthday voucher please

    When you choose an item that you have down the bottom of the item what you could wear with it.
    eg if you purchase a top. You could have that top with some flared pants and belt and heels or boots and a necklace to have an idea of how to style it especially when a lot of people don’t have time to think about what to put with the item they just purchased and need to get ready and they want to look stylish

    14 votes

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  12. Delete from range fast fashion brands

    Buy well, buy once with quality garments designed and produced ethically (doesn’t have to mean organic) that last longer than cheaper fast fashion items that end up as rags or in the landfill after six months.

    78 votes

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  13. Use recycled plastic/packaging

    Change from plastic packaging to recyclable/biodegradable packaging

    91 votes

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  14. Kookai & Country Road

    Please stock Kookai and Country Road products

    2 votes

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  15. Better search functionality

    The search functionality is atrocious, making the user experience non existing. Way too many options and doesn't make sense. Also search results is atrocious, doesn't match my needs and not creating a great user experience

    7 votes

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  16. Reviews

    Include customer reviews on individual items to help with selection. With some many items to choose from (which is great) it can be difficult to pick the right item! Adding an actual image/photo also!

    24 votes

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  17. Personalised sizing

    Enter your measurements onto the site and when looking at a product it will recommend the most suitable size of that product based on your personal measurements... every brand sizing is so different these days it’s hard shopping online and more than not, I buy 2 sizes of a product and return one.

    2 votes

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  18. VIP rewards program

    I’d like to see a loyalty program with unlimited express shipping as a reward when you hit a certain spend threshold

    74 votes

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  19. Describe fabric feel in greater detail

    I wish you could see how the material crushes, how it creases when sitting down and if it's the type of thing that will need ironing 3 seconds after putting it on. Also if the material is see through.

    3 votes

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  20. Australian Companies could be promoted individually.

    Australian companies could be promoted under an Aussie banner. This could highlight that smaller companies don’t have mass buying power to produce like multinationals. My favourite company is out of Melbourne. It costs a bit more but I’m paying for Aussies to be at work and smaller volumes of good quality clothes coming out of Asia.i don’t want mass produced gear. I can shop at the big retail stores for that.

    13 votes

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