Product suggestions for THE ICONIC

Have a great idea to improve your shopping experience on THE ICONIC website or app? Post it or vote on the ideas below and tell us what features we should build next!

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  1. Icon status - discount rewards system

    Similar to silver, gold and platinum for airlines. Spend amounts could move customers to new levels which unlock better discounts and rewards e.g. platinum could be ‘icon status’. Customers who reach a certain spend within a year could unlock a 10% discount for the rest of the year. Or and additional discount on all sale items.There could be additional rewards for each level reached. Would be a great motivation to add that extra dress or top to a purchase.

    4 votes

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  2. 3 votes

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  3. Support Australian creatives and artists - fashion and others

    as fashion is a creative industry it would be great if THE ICONIC were able to donate to Australian acting / arts industry benevolent funds or independent theatre / galleries to keep creativity alive through the global impact COVID has. Even some awareness of what Australian industries / charities your business donates to or supports would be good to know

    3 votes

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  4. Be able to DE-SELECT brands as a filter

    Currently, you can select all brands then unclick the ones you don't like - however there's SO many brands in most searches that this is very tedious. Also, when I try to do this on the app, it crashes from seeing it as too many filters. I would love to be able to remove things like maternity, curvy, petite, and cheap/unflattering brands from my searches but it just doesn't work.

    49 votes

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  5. Same clothes multiple diverse models

    Show the same clothes on various models with differing sizes and physical ability. E.g. a low cut dress in a size 8 model looks very different on a size 16. Or a maxi dress hangs very differently on someone standing compared to someone sitting in a wheelchair.
    I understand not practical for all clothes, but it would be nice to see for some wardrobe staples like jeans, tshirts, tracksuits etc.

    17 votes

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  6. 6 votes

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  7. Predictive sizing

    Based off previous purchases, the app recommends sizes of new brands and clothing items.

    I.e, buys a pair of shorts from Brand A, the next time you’re shopping and look at Brand B, the App recommends the size based of Brand A and previous purchases.

    Probably need some sort of AI to determine similarities between types of clothing. Coding skinny, slim, loose and stretch fits and grouping them etc.

    3 votes

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  8. To pick up in app where I left off

    It’s so annoying when you scroll lets say new arrivals or through search results and leave app for a second and you end up at home page upon return.

    11 votes

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  9. during a sale if your size is unavailable, you click notify me and get it at sale price when it's back in

    during a sale if your size is unavailable, you click notify me and get it at sale price when it's back in

    4,961 votes

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  10. More Australian brands

    It would be great to support the fabulous Australian Brands !

    59 votes

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  11. Coupons to not have to use within 30 days would help a bit

    coupons and specials to last longer as can miss out if waiting to get paid.
    Birthday coupons to be on any amount and not a minimum spend only on $125 or more.

    3 votes

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  12. 75 votes

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  13. Have more items of high quality natural materials like silk, cotton, wool etc. Say no to cheap synthetics!

    I am having trouble finding items that are made of natural materials. I avoid buying clothing made of synthetics, they are bad for us and the environment. I would like to see more of natural fibers like cotton, wool, silk and especially sustainably sourced kind. Also would love to see real vegan leather like pinatex, not polyurethane as calling polyurethane “vegan leather” is just greenwashing a plastic item.

    I was also surprised to see that you are still selling bags (perhaps other items too) made of pvc: a known carsinogen hazardous to health. I think items containing that should have…

    56 votes

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  14. Not just use skinny, very young models

    tailor marketing to age, interests and size.

    5 votes

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  15. Discount codes, l

    Dont want to keep scrolling to see if code has expired ..

    6 votes

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  16. 4 votes

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  17. Make me buy less

    Instead of me buying 5 white tees, cheap ones; give me a reminder to buy 1 really great white tee. Remind me that we don’t need too many clothes. We need better clothes and sustainable fashion.

    Help me style what I have. Help me accessorise. Link me to good content that show the pieces I am eyeing.

    3 votes

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  18. Have a rewards program for loyal customers

    Have a rewards system for returning customers and exclusive deals for higher tier loyalty

    3 votes

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  19. Allow for multiple discounts offers to be used...

    Allow for multiple discounts codes/offers to be used. This could be based on a dollar value or number of items.
    e.g: buy 2 or more items get 10% off or you can unlock and/or allowed to use multiple discount codes when purchasing items above a certain $ value.

    2 votes

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  20. 998 votes

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