I would love to filter so I don’t have to scroll through hundreds of products.

Have membership levels based on spendings! This would reward customers based on how much they’re spending. It should also credit difference if price drops within 30 days of purchase.

Please stock Kookai and Country Road products

have a "closed toe" option for shoes!! so hard to find the winter shoes when there are so many "open toe" options!!

After experiencing multiple pregnancy losses I’m bombarded with maternity wear if I try to browse iconic.
Luckily I’ve had successful pregnancies now but I’m worried for women who are triggered by pregnancy loss.
Maternity wear can bring up big mental health issues for people who’ve lost pregnancy and so it should be something we can filter out!

It would be nice if when you leave the app and you go back in, the page remains on the last page you left, rather am than refreshing.

Quite often I need to leave the app and go back to my search later. Unfortunately when I return I need to restart my search.

There’s so much talent in this country that could use a platform like yours to showcase their work.

You say last in stock all the time rush to buy and still selling weeks later usually cheaper. Wrong.

Offer a credit note on your birthday.
Based on annual spend amount would vary.
5% of yearly spend?

Support small business, new and emerging Australian designers. Reward ethical operators. Highlight these groups xx

coupons and specials to last longer as can miss out if waiting to get paid.
Birthday coupons to be on any amount and not a minimum spend only on $125 or more.

Promote reviews like on ASOS. It helps to see what people thought of the product when it comes to texture and sizing.

Please have pictures of every shoe on models! Shoes look completely different off vs on - and sometimes not a "good" different 😅 And it's hard to tell just from photos of the shoe!

Why aren't there any pictures of the inside of your backpacks.
That's kinda like buying a car without having driven it first.

More Australian made items and Indigenous Designs/ Brands

Have a ‘clearance’ category that shows sizes left before I click.