When I received a bag from sportscraft, they had a separate removable piece that had the old shipping label on it. all I needed to do was remove the slip of paper inside and the old label was gone. The Iconic should implement this as your regular stick on label is very hard to remove and I end up taping a ton of masking tape over it.

during a sale if your size is unavailable, you click notify me and get it at sale price when it's back in

It would be great to support the fabulous Australian Brands !

Send a Birthday reward

VIP discount

I buy a lot of quality clothing but I may only wear it once. I would like it if the Iconic could offer a seconds site, where items could be bought back from people then resold at slightly higher price than the purchase back.

Currently, you can select all brands then unclick the ones you don't like - however there's SO many brands in most searches that this is very tedious. Also, when I try to do this on the app, it crashes from seeing it as too many filters. I would love to be able to remove things like maternity, curvy, petite, and cheap/unflattering brands from my searches but it just doesn't work.

I shop SO MUCH on the Iconic and would love to accrue points to save me money on goodies in the future!

We need to see girls in multiple sizes model the same outfit. I can not accurately shop as a size 12-14 girl when every model is size 8.

I am here looking for clothes to wear to work, and under "smart casual" is a lot of off shoulder, very short, see through and frilly gear that is not smart at all. there are plenty of categories for beach/ party / casual but Smart Casual needs to mean what it says. I've been put off shopping on this site as its so hard to get a relevant filter.

Show brands that have good corporate responsibility in their fashion production. Good on you is a great app that highlights how brands perform across labour, environment and animal welfare. These stats would be great on the iconic too!

Provide clear details of where the items are made. Thank you

It’d be great to see a diverse range of models; short and tall, range of different sizes and ages. We’re not all tall and skinny!

I truly believe you will sell more items if you didn't repeat items in the search. There is sooooo much to go through and we just need to see what is genuinely there. Especially when I've clicked a link to view new items into store, I shouldn't see items that I've seen before. I don't have time to sit through over 1000 items.

Collect points as you spend and then redeem points for percentage discount.

It drives me crazy that I’ll be deep in the Iconic app, say scrolling through new arrivals etc, then briefly minimise the app to check a message and when I re open the iconic app I’m back at the home page and lost my place! This function is so annoying, I just want to pick up where I left off without having to re scroll through all the clothes I’ve just seen.

The Hunter range you have is great, but we need more variety.
Please bring in clean skincarensuch as:
Pestle and mortar
Indie Lee
Aesop
Simplicite
Sodashi
Odacite
Ila
Edible beauty

And more clean beauty such as
Bite beauty
Ilia
RMS
Westland atelier
Sisley phyto range
Benifit
Tarte