Product suggestions for THE ICONIC

Have a great idea to improve your shopping experience on THE ICONIC website or app? Post it or vote on the ideas below and tell us what features we should build next!

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  1. Offer more specials

    If you emailed me a unique code every so often I think I'd buy more

    1 vote

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  2. Curve sculpting waist trainer

    It’s a waist trainer but they revolutionised the design to a better fit. And curve under bust.

    13 votes

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  3. Don't show items multiple times (in every colour available), there are too many pages!

    Just use the "other colours available" description (whether that appears or not is a bit random at the moment) but make sure that if you're searching for (eg) pink shoes, the search will pick all of them up even if you're showing the black version

    1 vote

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  4. Tall woman section please

    A selection of clothing for tall woman. Office wear, casual wear, jeans that are long enough and jackets that fit our long arms. Much needed.

    1 vote

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  5. directly link Qantas Frequent Flyer Members points to purchases made through The Iconic

    Give customers the direct ability to earn Qantas points with purchases made via The Iconic. Customers can input their Frequent Flyers Member number in their account details and earn points automatically for purchases.

    Currently you are able to earn points if you sign in through Qantas first and then The Iconic although it is easy to forget before making a purchase.

    I feel I would be more inclined to purchase through The Iconic if I was earning a reward for shopping.

    1 vote

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  6. Support charity

    Have an option to round up sales to the next dollar/make a donation and those funds are donated to a non government funded Australian charity

    11 votes

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  7. Include a filter for sleeve length (and no sleeves)

    I'd like to be able to filter tops and dresses by sleeve length. I get bored scrolling past all the sleeveless stuff I won't ever buy. Please :D

    2 votes

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  8. Baby/toddler clothes

    Reasonably priced, trendy baby/toddler clothes

    1 vote

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  9. Put less focus on some of the really cheap brands

    (eg Cotton on) and replace them with more upmarket brands. I like seeing the ethical choices and more would be great.

    2 votes

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  10. Full range of sizes and colors

    Big brands in other countries like US and Europe offer much wider range of sizes and colors and these offers don't seem to reach Australia.
    I would gladly wait longer for delivery or pay a bit extra if I could get the size and color I want instead of settling.

    1 vote

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  11. Disney Prince clothes line for boys

    Iconic have a Disney Princess clothes line for girls, would be great if there was a Disney Prince clothes line for boys :)

    1 vote

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  12. Perhaps stock my clothes from Australian designers.

    Would be great if you can stock more clothes/accessories designed/made by Australian designers. It's so vital that we support everything made in Australia. Especially after the very challenging year we're having.

    10 votes

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  13. Show clothes on taller/shorter models

    I would love to have the option to see jackets, shirts, pants etc. on someone my height (200 cm) to gauge if they will be long enough for me. Right now it's either just buy and hope, or not buy.

    1 vote

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  14. VIP Programme

    Point Accrural
    Exclusive discounts
    Free Shipping
    Status levels
    Special Event invites

    24 votes

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  15. Loyalty spend program rewards.

    I think I’d die if I saw how much I had spent over the last 2 years but I cling to those vouchers included in my bag to use on my next purchases.
    Some form of discount, without restricted spend limit, to redeem when you reach a certain spend or purchase threshold

    1 vote

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  16. Free shipping over $25 like Mecca

    Seriously, it’s something programmed into my mind that if shipping is free, I buy more often. I’ve got a top in my wish list with The Iconic that is $21 (bargain right?!) but I’m not buying it because with shipping it brings it up to $29(may as well be $30) and I just can’t justify it. Whereas with Mecca, I’m forever buying makeup and products just because $25 doesn’t seem much and FREE SHIPPING!. I seriously think The Iconic should offer free shipping on all items. I would buy SO MUCH MORE and WAY MORE OFTEN

    1 vote

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  17. Streamline searching

    The search function and category breakdowns are terrible. There is too much stock, it all needs to be broken down into more precise categories.

    7 votes

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  18. 1 vote

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  19. Describe product functionality

    Do the buttons or ties on clothes open or not.

    1 vote

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  20. Saved searches in our account

    Have a "search by saved search" option so if we want to go back to the same filters e.g. size 9 black heel shoes that we had shopped at previously we can go straight into it rather than entering all the filters again. I'm regularly looking out for "the one" so I go to the Iconic a couple of days a week and have to go back into the same search, so would be great if you could have the filters saved as a search- maybe in a way we can save it with a name of our choice e.g.…

    2 votes

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