We’re excited to share that THE ICONIC Front Row has launched!

Your front row seat to more!

How Front Row works:

• Collect ICONS: Earn ICONS with every eligible purchase at THE ICONIC.
• Unlock Rewards: For every 1,000 ICONS you earn, you receive a $10 Front Row Reward.
• Earn Faster: Complete Access Extra Offers to collect more ICONS and reach Rewards faster. From time to time, we may even surprise you with a Bonus Reward for instant redemption.
• Level Up: Collect ICONS during your Membership Year to reach 4 Status Levels, each unlocking extra benefits.

Status Levels + extra benefits

In addition to earning ICONS and unlocking $10 Front Row Rewards, Front Row includes multiple Status Levels. Each level unlocks additional benefits, such as:

• Higher ICONS earn rates
• Birthday Rewards
• Anniversary Rewards
• Other exclusive offers

Your Status Level will be based on the ICONS you collect throughout your Membership Year.

Who can join + how to join

If you call Australia or New Zealand home and are over the age of 18, you’re invited to join THE ICONIC Front Row.

You can join for free by creating an account and shopping at THE ICONIC. Membership is automatic for eligible customers; there’s no separate sign-up process required.

We built Front Row because you asked for it - and we’d love your continued feedback: which benefits matter most to you, and what would you like to see next?