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I wish THE ICONIC would ...

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'Have a rewards system like Sephora!' has been merged into this idea

START A VIP LOYALTY REWARDS PROGRAM

I find i tend to shop places like Lorna Jane,Guess,Nike etc via there online sites as i love the rewards i receive & i love shopping with you guys but if yous added a Rewards system i would definitly shop more threw The Iconic than what i already do,which is quite abit 😎 1 of my fav places to shop,Rewards would just add to the fun

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Kylie O'shea shared this idea  ·   ·  Report…  ·  Admin →
completed  ·  AdminMelissa (Product Lead, The Iconic) responded  · 

We’re excited to share that THE ICONIC Front Row has launched!


Your front row seat to more!


How Front Row works:

  • Collect ICONS: Earn ICONS with every eligible purchase at THE ICONIC.
  • Unlock Rewards: For every 1,000 ICONS you earn, you receive a $10 Front Row Reward.
  • Earn Faster: Complete Access Extra Offers to collect more ICONS and reach Rewards faster. From time to time, we may even surprise you with a Bonus Reward for instant redemption.
  • Level Up: Collect ICONS during your Membership Year to reach 4 Status Levels, each unlocking extra benefits.


Status Levels + extra benefits

In addition to earning ICONS and unlocking $10 Front Row Rewards, Front Row includes multiple Status Levels. Each level unlocks additional benefits, such as:

  • Higher ICONS earn rates
  • Birthday Rewards
  • Anniversary Rewards
  • Other exclusive offers

Your Status Level will be based on the ICONS you collect throughout your Membership Year.


Who can join + how to join

If you call Australia or New Zealand home and are over the age of 18, you’re invited to join THE ICONIC Front Row.

You can join for free by creating an account and shopping at THE ICONIC. Membership is automatic for eligible customers; there’s no separate sign-up process required.



We built Front Row because you asked for it - and we’d love your continued feedback: which benefits matter most to you, and what would you like to see next?


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  • Tim commented  ·   ·  Report

    When we review a purchase and take photos, then we get rewards points or money back, that go towards our next purchase.

  • Carmz commented  ·   ·  Report

    and the $$$ we earn should be redeemable on anything ...not just full price as I have spent the dollars to earn those rewards dollars

  • Hannah Cherian commented  ·   ·  Report

    Per $10 spend you get 1 point and when you get 100 points, you get a reward, like $$$ off your order. Reviews should also be awarded points.

  • April Williams commented  ·   ·  Report

    Have a great loyalty program with $$$ rewards after every $100 spend eg spend $100 get $10

  • Skye Javan commented  ·   ·  Report

    Have membership levels based on spendings! This would reward customers based on how much they’re spending. It should also credit difference if price drops within 30 days of purchase.

  • Anonymous commented  ·   ·  Report

    I wish that The Iconic would give points for each purchase (e.g. $10=1 point) and after 20 points (for example) you get a $20 voucher to spend!

  • Anonymous commented  ·   ·  Report

    Point based programme based on amount spent with iconic. Points could add to a discount on future purchases and discounts could range from 10% to 50% (depending on that redemption shop)

  • Glenn commented  ·   ·  Report

    Have a rewards system for returning customers and exclusive deals for higher tier loyalty

  • Anonymous commented  ·   ·  Report

    For your devout shoppers, something like free shipping always for those who are loyal to you!

  • Katie commented  ·   ·  Report

    Similar to silver, gold and platinum for airlines. Spend amounts could move customers to new levels which unlock better discounts and rewards e.g. platinum could be ‘icon status’. Customers who reach a certain spend within a year could unlock a 10% discount for the rest of the year. Or and additional discount on all sale items.There could be additional rewards for each level reached. Would be a great motivation to add that extra dress or top to a purchase.

  • Anonymous commented  ·   ·  Report

    You spend to a certain tier/amount and you are rewarded that back in a voucher to spend or a credit to your account to spend. Incentive for customers to keep shopping.

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