Please make it simpler and clearer to define a sender and a recipient. I just purchased a bag for my mother and it changed my account into her name and I had to change it back again.

Also a "send as gift" tick box would be very helpful, even if you don't want to offer a gift wrapping service, just a box that lets me know that my recipient won't see the price would be good piece of mind.

(still not sure how there isn't money to be made in charging $5 for some paper and ribbon but lets ignore that for now)