Nasty?? Just pathetic. Doesn’t matter how it seems to you ICONIC doesn’t even care because you’re single opinion won’t help profit them. If these extra new brands on their web is boosting their profit then so be it

What a snobby suggestion! I love those brands, including Atmos & Here. They're affordable, comfortable and good quality. If you don't like them, don't buy them. Just filter the brands you don't like out of your search. Not everyone who shops here can afford Carl Kapp.

The iconic is for everyone, there is no exclusivity. Not even for the pretentious ones.

Totally agree - it's not as simple as "if you don't like it don't buy it" when they have literally hundreds of items flooding every search.

I would also include Atmos & Here in this.

it's a good thing you aren't forced to buy those brands then

Agree

Agree, this has totally destroyed searching by cheapest. I don’t want to see a $4 piece of cloth used as a top.

I agree, the iconic unfortunaltey over the last few of months has been flooded with cheap generic brands such as Cotton On, Politix, French Connection etc. If people wanted these items they would shop from their stores... It also absolutely floods the websites new arrivals section and you are unable to view the brands you would like to...

I think Iconic does well as it has a range of items. Misguided styles and quality I’ve never liked but I have a few Cotton On items that have lasted me well. I like having a range from which I can decide what I want. If you don’t like the look/quality of the brand, don’t buy it.

If you don’t like these brands then don’t buy them!!
SIMPLY!!

And Dazie ...just as bad but twice the price

I agree 100%