Nike send their items in paper bags, take your part in saving the planet and do it too! I feel bad ordering from the iconic because of this.
Companies does it and as a big retailer you should take responsibility for the amount of plastic you use. Please have a look at this and hopefully 2020 will be the year you no longer send us items in plastic bags.
Thanks for your feedback around paper packaging. More sustainable packaging is something we are currently working on and expect to start trialing this year.
THE ICONIC Product team