To enhance the shopping experience, personalised recommendations can make a big difference. By analysing the browsing and purchase history, the website could suggest products that match the interests of the customers. For example, if you've been looking at running shoes, you'll see a section with different brands and styles.

These recommendations could be prominently displayed on the homepage and throughout the website, making them easy to find. Also personalised suggestions via email or push notifications, even when they are not actively browsing the site.

The system could continuously learn from feedback and interactions. Customers provide feedback on the accuracy and relevance of the recommendations, helping the algorithm improve over time. This means customers would receive more accurate and personalised product suggestions.

By integrating personalised recommendations based on the browsing and purchase behavior, theiconic can provide a tailored shopping experience. This will increase engagement, satisfaction, and the likelihood of finding and buying the perfect products.