On your product thumbnails with models, include realistic depictions of varying age groups, body types, gender diversity and cultural backgrounds to represent the community as a whole in reality, and embrace inclusivity. I am a blue-eyed brunette caucasian of above average height and slim build, - I can see from the thumbnails that there are not enough varying groups being depicted. We need to be seeing more ethnic diversity but also older age groups and gender diversity and combinations of all these being included. More people can relate that way.