Have a range that is for tall/curvy/petite (similar to ASOS)
Create or stock a range of clothing that is tailored to tall, curvy and petite sizes. Also categorise any brands whose clothing fits in to these categories (IE tall, curvy and petite suitable/friendly).
Tee
shared this idea
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Heidi commented
very good idea, would help us tall girls in purchase a lot. Next has the same. Or at least name the products Tall, e.g. I noticed that Aere has a trousers in length 84cm inseam which is for tall girls, but it is very difficult to find in your store as it is not mentioned in product name/category. There is a lot of conversation in Facebook about the brands who have clothes for tall, but for example Aere is not mentioned, I wonder if people know about this...
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Sammi commented
Agree. There isn't much in the way of petite sizing for people with smaller frames- in fact, far less than on the plus-size range.
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Stel
commented
This would be AMAZING. Shopping as a petite is incredibly challenging and limiting. All the models on The Iconic are slender and tall over 175cm, and 90% of the time I have to return my purchases because they're simply not designed to fit smaller statures.