Have a range that is for tall/curvy/petite (similar to ASOS)
Create or stock a range of clothing that is tailored to tall, curvy and petite sizes. Also categorise any brands whose clothing fits in to these categories (IE tall, curvy and petite suitable/friendly).
Agree. There isn't much in the way of petite sizing for people with smaller frames- in fact, far less than on the plus-size range.
This would be AMAZING. Shopping as a petite is incredibly challenging and limiting. All the models on The Iconic are slender and tall over 175cm, and 90% of the time I have to return my purchases because they're simply not designed to fit smaller statures.