Add corporate options to its sustainable lines and commit to third party audits by recognised entities
I want to keep shopping with The Iconic because it offers unparalleled convenience. I am trying to shift away from "fast-fashion" and brands that use unsustainable materials and inhumane production methods. As I am on a budget, I am drawn to your house brand AERE and others like it. Would you consider adding corporate clothes to your sustainable lines? I have been unable to find office-wear (slacks, blazers, pencil skirts) for women made ethically.
I admire your 2022 Strategic Direction, in particular, your oversight of foreign suppliers (safe working conditions, payment of wages etc.). However, I note that you refer to "third-party audits" without naming the responsible entity, nor do you describe any objective standard (eg SMETA) by which such audits are conducted. As such, I am not confident that your monitoring of factories etc. is meaningful. Are the people inspecting these sites qualified to detect wrongdoing? What criteria do they use to determine areas for remediation? It is not sufficient to refer to 'internal guidelines', as this lacks transparency and, in turn, prevents consumers from accurately assessing your performance.