I can't describe how many times I've come across a dress or shirt or some other item that catches my eye, only to realise it's maternity. There appears to be no way to filter this out and I find it painful on two points - 1, you're wasting my time with irrelevant content. 2, it's emotionally painful to have blissful pregnant women rubbed in your face when this life-defining moment remains unavailable to me. I can't imagine how much worse the experience is for women who have lost a pregnancy.
After shopping with you earlier in the year, I had hoped you would have corrected this limitation in filtering collections - but you have not. And so until Maternity can be filtered from the women's collection, I will not be shopping with Iconic. Let me know when you work it out. I am surely not alone in this experience.