Have different shaped women showing the clothes
Use different sizes and body shapes to model the clothing, with a short video of the model/s walk-in or moving to show how the clothing sits when worn.
Couldn't agree more with this suggestion! I think they should be showing the clothing with a few different body shapes/sizes, rather then the typical size 6/8 they have on their website (not saying that being a size 6/8 is a bad thing, just saying that people that are that size can easily visualise what they may look like as the model maybe of the same body structure) Love The Iconic, but definitely can see how they can improve in this area considering it is 2021 and the typical female isn't a size 6/8.
I would especially like to see models of a variety of heights.
They already do this (to an extent). There are curvy options and they are all worn by normal size models. And there are videos already (for some items at least). This is not an issue for me, I know what styles of clothes I like and suit my body
HOW DOES THIS NOT HAVE MORE VOTES! honestly this would change the entire shopping experience for the better
totally agree its hard to see if it would look good on myself
Agree. Would also assist if you could view your potential purchases on a variety models with different hair colour & skin tones
100% agree! Nothing worse than seeing a size 8, 5”10 model when trying to decide if it’s going to fit my size 12,5”4 body! Just get some shorties and average sized girls!
Jane Edwards commented
Fantastic idea! ALL of the models are 7 feet tall & wear a small!