As a leader in sports and activewear - I would love to see THE ICONIC hold sporting / workout events for customers to attend (all customers, not just VIPs or influencers) with promotions and goody bags for attendees. I’d pay up to $50 to attend such an event. Good example is Dharma Bums’ recent event hosted by Shona Vertue - 45 min yoga/Pilates workout followed by meet and greet and amazing goodie bag.