Be careful not to give too much of your site to brands that are already easily accessible online and by way of retail stores. For example, I had to scroll through pages and pages of items from cotton-on when i filtered the price lowest-to-highest. I regularly shop at cotton on and do online orders from them, so i didn't have a problem with their specific products, however when I log in to The Iconic I want to find something different, to see a variety of brands and often to discover a brand that I don't already know about. I think The Iconic needs to make sure it isn't just another platform for same-same products.