Browsing is so annoying because there is no bar at the side to let you know how far through the browse you are.
When on your phone, you cannot quickly get out of viewing something. The back button is in the top left corner. For those woth larger phones it isn’t a comfortable area to reach for which is why people put in their Wishlist then view and remove. It also puts people off viewing something better which means they may actually like something but chose not to go into it for a better look.