Better ways of narrowing searches and customising shopping experiences
Looking at previous purchases and saved items to narrow brands and types of products.
Have had issues where items that I didn't want to save have appeared in my wishlist
Removal of saved items sometimes doesn't work and they reappear after a click or alternate search
Have smarter options about whether it's a shop for yourself or others
Agree. Weird stuff pops up in my Wishlist for no reason.