Provide better descriptions
I realise a lot of the descriptions come from the supplier, but could you make the effort to request more specific/better descriptions all round?
I've been looking at buying Jackets and some brands specifically mention if the jacket is lined for warmth, or whether it's just a spray (waterproof) jacket. Perhaps even explaining when it is best worn?
Knowing these kinds would save time and costs for both us (the buyers) and yourselves. It's less likely that I'll get an order, only to realise that actually the images on the site do not reflect how thin the jacket is.
It is now increasing the levels of involvement related to the purchase of my jacket, as I have to refer to other sites i.e. Amazon, to get consumer feedback/better descriptions etc.