Exclude certain brands/styles from search, example maternity, petite and plus size
Instead of having to select all brands or styles except a few be able to select all then exclude things maternity, petite, tall from your search results.
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Rosie commented
Yes 100% agree. It seems pretty logical. They are all specific categories. Or if we could just customise our account. So it permanently excludes certain things which are not relevant. For example exclude maternity wear. If you are pregnant you can just alter your setting then to include maternity again.